# Two Variants

> Clever A/B testing to improve conversions on your website. Free for 1 website with up to 1,000 views per month.

Two Variants is a visual A/B testing platform that lets you run experiments on any website without writing code. Paste one script tag, create variants with a point-and-click editor, and track conversions. Built for individuals and small businesses. Made in the UK 🇬🇧.

## Core Features

- **AI-Powered Test Recommendations**: Get expert A/B test suggestions powered by AI. It analyses your website screenshot and content, then recommends the highest-impact tests to improve conversions.
- **Visual Editor**: Point and click to modify any element — text, colors, layout, and more. No coding required. Mobile-friendly.
- **Conversion Goals**: Define goals based on page visits, element clicks, or custom events to measure what matters.
- **Works Everywhere**: A single script tag works on any website — WordPress, Shopify, static sites, SPAs, and more.
- **Statistical Confidence**: Built-in statistical analysis tells you when results are significant.
- **One-Line Setup**: Copy one `<script>` tag to your site. No build tools, no dependencies. Setup in under 2 minutes.
- **Lightweight**: Client-side script is under 5 KB with no external dependencies.

## How We Compare

Two Variants stands out from competitors like Optimizely, VWO, Adobe Target, and AB Tasty:

- **AI-powered recommendations**: Only Two Variants offers AI-driven test suggestions.
- **Free tier**: Generous free plan — no trial expiry.
- **Transparent pricing**: Public pricing, no sales calls required.
- **No minimum contract**: Cancel anytime, no annual lock-in.
- **Fast setup**: Under 2 minutes vs hours for enterprise tools.
- **Easy learning curve**: Designed for simplicity.
- **Self-serve onboarding**: Fully self-service from signup to results.
- **Lightweight script**: Under 5 KB vs 70–120 KB for competitors.
- **Mobile-friendly editor**: Edit tests from any device.

## Pricing

- **Free** — £0/month: 1 website, 1 active test, 1,000 views/month
- **Pro** — £9/month: 5 websites, unlimited tests, 50,000 views/month
- **Business** — £19/month: Unlimited websites, unlimited tests, unlimited views/month

Cancel anytime. No questions asked.

## How It Works

1. **Add Your Site** — Register your website URL and paste the provided script tag into your HTML.
2. **Get AI Recommendations** — Let AI analyse your website and suggest the most impactful A/B tests to run.
3. **Create Variants** — Use the visual editor to design variant B. Visitors are automatically split 50/50 between the original (A) and your variant (B).
4. **Track Results** — Monitor page views, clicks, time on page, and goal completions in the dashboard. Make data-driven decisions based on real visitor behavior.

## Technical Details

- Lightweight client-side script (~4 KB) with no external dependencies
- Cookie-based visitor assignment for consistent experiences
- Supports Single Page Applications via history API monitoring
- Event tracking with batching and beacon-based delivery for reliability
- Server-side event validation and URL sanitization for security

## Use Cases

- Get AI-powered recommendations for the most impactful tests to run
- Optimize landing page headlines and CTAs for higher conversion rates
- Test different button colors, copy, or layouts
- Validate design changes with real traffic before committing
- Run experiments on e-commerce product pages to increase sales

## Getting Started

Visit [twovariants.com](https://twovariants.com) to create a free account and start testing.